You Tube isn’t just a video platform, it is also a social network. Because of the easy to use YouTube’s format, messages can efficiently spread across a many mediums such as Twitter and Facebook. You can quickly and easily add a YouTube video to your site, your Facebook account, your Twitter account, etc., and there is no need for a special viewer to watch.
More than 500 tweets per minute contain a link to a YouTube video, and the YouTube’s search bar is the second most common search bar on the Internet, second only to Google. In a month 3 billion hours are collectively spent on YouTube, so you can see as a social media marketing tool, YouTube has the potential to be a powerful tool.
So as a marketer with a media division here’s how to maximize YouTube.
Customize Your Channel
YouTube allows you to customize your channel to compliment your branding, and it also lets you highlight the content you want to focus around. You can pick which video will display first and how your content will be displayed. When you signup to YouTube, you are instantly given a channel. You can customize your channel and add a content description. When you log in, you have access to a menu and you can customize your channel here.
You can use YouTube to administer content from all your channels without ever uploading an original video. You can do keyword searches to search by duration, category, features, upload date, and more. To get started choose a few videos you want to add to your channel. You can create a playlist or favorite list, then use your playlist settings to arrange the videos.
You don’t have to have a dedicated media team to create good content. All you need is a digital camera, or a cell phone with video capabilities, to create a basic video. Create how to videos, interview important people, create tips for products, etc. to increase targeted traffic.
The search engines will pickup YouTube videos; however, they are not able to determine content. To ensure surfers can find your channel you need to properly tag your videos and your channel. Describe your channel, and pay close attention to the video titles you choose.
34 ways to use YouTube for Your Business
Marketing and Advertising
1. Set up a channel to reflect your brand and connect with others.
2. Show your product in action using a movie trailer style that’s catchy.
3. Choose a user name for your channel URL that reflects your brand.
4. Create a video explaining your product/service.
5. Add your channel URL to marketing and social network profiles.
6. Build credibility by posting customer video testimonials.
7. Show the outcome of others using your product/service.
8. Use recordings of previous events to promote your events.
9. Take viewers on a tour of your offices to help them feel connected.
10. Ask others to use your product in their videos
11. Run a contest.
12. Don’t be afraid to cross-promote products.
13. To add authenticity introduce your staff.
14. Post links to your videos on various social networks.
15. Look into YouTube promoted videos to reach your target market.
16. Use Google AdWords. These use text-based ads and do not require a video from your business.
17. Earn money from your videos by partnering with YouTube.
18. Study your channel’s performance with the Google Analytics.
19. Display company information in every video including name, URL, email address, and phone number.
Expertise and Leadership
20. Share slides from presentations.
21. To demonstrate authority upload recordings of presentations you’ve given,.
22. Conduct an interview with an expert in your niche.
23. To show expertise create short videos of valuable tips your client can use.
24. Expand your reach by turning your podcasts into videos.
25. Engage with the YouTube community by leaving comments.
26. Record an important meeting to share with employees.
1. Post solutions to common product/service problems.
2. Create “how to” videos to help your customers use your product/service.
3. Embed videos on your web site.
4. Answer customer-specific questions using videos.
5. Post a blog entry discussing a problem and create visual support by including a video.
6. Go the extra mile by adding closed-captions to your videos.