The “Big Marketing Book” Strategy
In the last chapter, we talked briefly about combining E-books to become bigger, bulkier products. Huge E-books (100+ pages) have a higher perceived value and with that you can charge a premium price to your customers. With PLR products, the task becomes a walk in the park.
To illustrate, let us say you get your hands on some PLR e-books related to the personal development niche. Some topics include the holistic approach, meditation and yoga. Since these topics are somewhat related, why not turn it into the “Big book of wellbeing”? Customers who are interested in one product are also interested in finding more products related to the topic. Instead, why not give them all 3 for the price of one?
Do not underestimate the power of compact reports. These small 20-page e-books usually consist of big ideas in small packages and when combined, has great monetization potential. Feeling generous? Then give your mega e-book away and your subscribers will love you even more! The more you give, the more you get… That’s the law of attraction!
Wait… there’s more! Combining e-books to make e-books is one thing, but you can also create big products using multi PLR e-books such as a huge training course or video course. With PLR at your fingertips, the power to create endless products for your subscribers is all yours.
Affiliate E-book Giveaway Strategy
Everyone loves free gifts! What better way to share free gifts than by turning your PLR products into e-books to giveaway? When you give free content to your subscribers, you build trust and credibility with them and they will love you even more.
But let’s take things a step further… Inside your free e-books, you can include links to products of interest… Something related to what they are reading. These links are actually your Affiliate Links. So, if they happen to buy something through your link, you will be paid commissions by the vendor!
You can also encourage your subscribers to share the e-books with others if they liked it. That way, your affiliate links in the book will be spread to even more people virally and the chances of you making a commission through click-throughs increases as well.
Free gifts not necessarily need to be in the form of e-books. You can also give free access to membership sites or videos. These free content serves two purposes: The first is providing valuable content to your subscribers and the second is to encourage them to share or direct them to relevant sources which could be either your affiliate links or sales pages.
Try and brainstorm a couple of free products that you can come up with and give it to your subscribers. They say that the amount of rewards you get is directly proportionate to the amount of value you provide. So let’s start the ball rolling and start giving out more value to our subscribers!