July 9, 2020

Ten Commandments to Understanding Social Media

1. Thou shall blog like crazy.
2. Thou shall create profiles everywhere
3. Thou shall upload lots of photos.
4. Thou shall podcast often.
5. Thou shall upload all the videos you can find.
6. Thou shall immediately set alerts.
7. Thou shall get connected with everyone.
8. Thou shall comment on a multitude of blogs.
9. Thou shall explore social media for a minimum of 30 minutes per week.
10. Thou shall be creative.
Commandments #1. Thou Shall Blog Like Crazy
Blog. Please. That’s the first priority. Set up a blog, a personal blog, a business blog. It’s easier than you think. Use an existing blogging site such as Blogger.com or GOingOn.com or install your own branded blogging site right on your own server by using WordPress. And, WordPress is free.
Commandments #2. Thou Shall Blog Like Crazy
Create your profiles sooner rather than later because if someone else takes them, they are gone forever. This is referred to as cyber squatting. So get busy – get out there now and start creating your profiles. You can use Open Social to make the filling out of each profile as easy as 1,2,3 and a click of a button.
Commandments #3. Thou Shall Upload Lots of Photos
Upload as many good photographs as you have. Now this doesn’t mean you should be uploading pictures of you dancing on a table top wearing a lampshade, as these types of photographs will hurt you not help you. Customers and potential customers want to see photographs of you participating and your company in action. Your audience want to put a face with your company.
Commandments 4. Thou Shall Podcast Often
You can use the free audio software on your computer or invest in a relatively cheap camera. Podcasts can run 24 hours a day. Once you’ve created your podcasts there’s no cost associated with providing them to your customers and potential customers and they offer a great deal of value in building your business. Do interviews, training lessons, and any other type of podcast that is interesting, entertaining, and relevant.
Commandments 5. Thou Shall Upload all the Videos You Can Find.
Post videos, more videos, and then some more videos. They can be customer videos, training videos, or entertaining videos. So grab the video camera and get out there and start interviewing customers and anyone else that can provide valued information. Pictures are worth a thousand words and a happy customer smiling is just that.
Commandments #6. Thou Shall Immediately Set Alerts
Alerts are a must. When people are talking about you and your business you want to be alerted as to what they are saying and when they are saying. This information can be useful in creating powerful social media campaigns.
Commandments 7. Thou Shall Get Connected With Everyone.
Get connected by signing up to LinkedIn, Facebook, Twitter, and other social media sites. On your email signature put that you have a LinkedIn, Facebook, and Twitter account. Also include it on your business cards, on your letterhead, and anywhere else where there is an opportunity to promote your social media presence.
Commandments 8. Thou Shall Comment on a Multitude of Blogs.
Commenting on blogs is a bit like having a chat at a cocktail party, or other type of event. Just as you would not walk into a cocktail party or event walk up to a group that’s chatting and tell them your name and your business, you shouldn’t do it on a blog. Posting a comment on a blog is fine but you don’t want to come across as rude. So first listen by reading the posts and then make a comment post. It’s okay to be controversial or voice your opinion even if it doesn’t agree with the posters opinion, but you must do it in a manner that’s respectful. There’s a great opportunity here to promote your business so don’t miss out on it.
Commandments 9. Thou Shall Explore Social Media For a Minimum Of 30 Minutes Per Week
Every week you should explore social media for at least 30 minutes. Of course, longer is better. So why not grab a cup of java and park yourself in front of your computer for 30 minutes and start searching. Using Google search engine is an effective way to search for and find social media sites. This is also a good way to look at expanding into other social media sites.
Commandments 10. Thou Shall be Creative.
Of all the commandments, this is by far the most important. Have some fun and let your creativity flow. Know what your customers want and expect and then provide that to them in a manner that catches their attention. Remember your audience wants transparency, authenticity, to be able to communicate openly, and to have a little fun.
These ten commandments will guide you in your quest for maximizing social media marketing.