January 26, 2020

Step by Step Guide to Marketing Using Facebook Ads

The Best Media Resources to Get Started With

Facebook

Reach Your Target Market

• Connect with more than 500 million potential customers
• Choose your audience by location, age and interests
• Test simple image and text-based ads and use what works

Strengthen Relationships

• Promote your Facebook Page or website
• Use our Like button to increase your ad’s influence
• Build a community around your business

Control Your Budget

• Set the daily budget you are comfortable with
• Adjust your daily budget at anytime
• Choose to pay only when people click (CPC) or see your ad (CPM)
You can enjoy success by learning how to mix online advertising with Facebook ads and content marketing. You can measure the effectiveness of your Facebook ads using Google Analytics and number of other tools. If you properly place your ads, viewers will not feed them as annoying. Targeted ads will enjoy a much higher click through and conversion rate

Follow this step by step guide to setting up your Facebook ads
1. Choose your offer and set up your landing page on your website
Before you ever start to run Facebook ads you need to develop a landing page that promotes what you are offering. Your landing page is where both what you are offering and your hook can be found. The visitor clicks the ad and the landing page says “hey glad you came – this is what we are offering you.”
1. Here is how to set up your landing page:
1. Set up the page on your website and provide it with an identifiable sub-directory URL (yoursite.com/contentname)
2. If at all possible remove site navigation. Having no site navigation is proven to increase your conversion rate because your visitor stays focused on what it is you are offering.
3. Your copy needs to be clear and concise with a strong call to action.
4. Use the language your customer speaks. Detail the benefits using bullet list.
5. Use the same picture on your landing page and Facebook ad to create familiarity.
2. Set up your tracking URL
You can set up a tracking URL with Google Analytics or a number of other analytical providers.
3. Decide Your Budget
We’d be amiss if we didn’t mention that any type of ad campaign including Facebook ads comes with a risk, so if you should only partake if you feel the risk can justify the return. Of course, we should also mention that in order to maximize your ROI you need to take some risk. You can run an ad campaign of $50 a day or $500 a day – it’s entirely up to you to determine what you will spend on your Facebook ad campaigns. You can experiment starting with a small amount of money. It works by shutting off your ads once you reach your daily budget.
4. Setting Up Your Facebook Ad
Once you have decided on your budget, you will need to complete the following information:
• Destination: Your external URL
• URL: Paste your tracking link
• Title: The most important part of your Facebook ad. Give it the appropriate attention.
• Body: Make sure you use audience’s language in your Facebook ad. “Find out how,” or “Click here to do this,” are a couple of lines that work well in the majority of cases, but you need to determine what will make your targeted audience respond in the way you want.
• Picture: They say a picture is worth a thousand words, and that’s so true. Your Facebook ad gives you only enough space for a call to action headline and a two-line description. Make sure your picture says it all.
5. Target Your Ad
Facebook lets you target users’ likes and interests. Your can have your ad reach an area as large as the number of people living within a specific radius of your business. This could be in the millions, or it could be as low a few thousand. Such is the case when looking to reach those between the ages of 18-19 who like white chocolate chip cookies, and live within 5 miles of your business. You can also change your target settings on the fly. So, if you aren’t experiencing the click through you hoped to see, you can quickly change your settings to improve your target audience.
6. Check and Adjust
While you need to check and adjust as needed you don’t want to become obsessed with checking the analytics. Be patient.
The Facebook Toolbar
Lets you share with your friends while browsing anywhere on the web – get notified, share content, upload photos, and update your status no matter where you are!
Twitter
Twitter is a tool for micro-blogging. Twitter was actually designed to be compatible with cell phones through text messages, which is why each Twitter post was limited to 140 characters.
Suggestions for Using Twitter for Marketing
Engage your CEO in social media. Social media is an excellent way to have a conversation with your market, make connections, and mange those connections with customers, prospects, bloggers, etc. However, for a CEO, the characteristic routes to social media can be tough, especially with larger companies. Generally, a CEO doesn’t have time to write a blog, answer a bunch of messages, or deal with tons of friend requests on Facebook.
Twitter is a method that eliminates all those hassles. It’s quick and easy. Twitter is limited to 140 characters per update, so it is all about short thoughts and comments. If you can send a text message, you can use Twitter from anywhere in the world as a marketing tool.
Keep in touch with bloggers/media. It is easy to follow someone on Twitter, and how often they decide to follow you as well.
Monitor your company or brand on Twitter. By monitoring you’ll be able to tell what’s working and what’s not and make the necessary changes.
Announce specials, sales, or deals. If you often have special offers, you can use Twitter to instantly broadcast these deals.
Live updates on events. Whether you have corporate events or trade shows you participate in you can use Twitter to announce the event, last minute changes, and more. It is an excellent last minute marketing tool.
Promote webinars, blog articles, news etc. It’s really easy to post a link in Twitter.