As we have learned that marketing through viral videos is surrounded by increased uncertainty, it appears much safer to manage video with more tangible goals. This is one of the reasons why site owners would want to place a video on their site. Promotional Video is a great way of engaging site visitors, as there are higher chances that these engaged visitors spend more time on websites and provides opportunities to make money.
Promotional videos are usually goal oriented and the most important thing for an online marketer is to identify the goals of the site and then develops appropriate video accordingly. For example if you are promoting a new product in your website than the promotional video can be something that shows the viewers how to use the product demonstrating product attributes etc.
Like any other kind of video, a promotional video should be an engaging experience drawing viewers in and helping them to spend more time on the site. It is essential that the goal of the video must be aligned with the goal for the page the video sits in to ensure that there is a clear path for the visitor to follow.
Types of promotional videos
Promotion videos can be of many types such as:
• Video showing products testimonials (testimonials can be significant to attract web-traffic and improve bottom-line)
• Customer reviews
• Company profile
• Video showing products attributes etc
Advantages of Promotional videos
Several advantages of promotional videos are listed below:
• Unlike viral videos, the success of promotional video is easier to access as it directly raises your websites viewership.
• Also by hosting consumer feed backs and reviews on your web sites can improve reliability and develop trust in visitors and trigger action.
• Adding videos that educate and shows viewers how to use the product can help the prospective customer to understand will and he might decide instantly to buy the product.

Hence promotional videos can have a direct impact on the popularity of your website, your sales and off-course your revenues. Good videos can prove to be a real differentiator for your company against your competitors. Discreet marketers can use the videos to do things that other competitors in your market may not provide. If a visitor learns everything he needs from you, and is convinced, he is more likely to come back and become a consumer. It is no wonder why more and more companies are focusing on promotional videos as they are most likely to provide a return on their investment.
In addition to that it is also essential to discuss here that another variety of promotional videos are conversion videos. Conversion videos as the name suggests are videos that can bring or convert the online viewers towards the company’s websites. These can be located at various sources such as squeeze pages etc. These are quite similar to promotional videos especially in content, however one essential ingredient of a conversion video is it should carry a clear call to action. The call to action can be added in any part of the video such as it can be part of the script, part of the visual, part of the player or any combination of the three. Conversion videos are again a perfect source of bringing traffic to your website and trigger sales.