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A Step-by-Step Guide to Using Twitter for Marketing

1. Signup and post a profile. Visit www.twitter.com and click on the “Get Started – Join” button. Follow the signup prompts.
2. Write updates. Twitter’s maximum 140 character limit is the great equalizer. No one post can outdo another, so just write something.
3. Make friends. It’s pretty easy to make friends on Twitter. Just surf Facebook profiles, favorite blogs, etc, and when you see a Twitter box click on it, which will take you to their profile. Now click on the “Follow” button and you are now following them
4. How to post URLs. With a maximum of 140 characters if you have a really long URL, it may not be enough room. In that case you can use www.TinyURL.com, which will turn a long URL into a short URL.
5. Monitor conversations about your company. Even if without joining Twitter it’s easy to monitor what people are saying about a company, brand, or person. This is very useful for marketing.
6. Chat using the @ symbol before someone’s Twitter username. This makes the username a link to their profile, which allows others to follow the conversation. For example, if you wrote, “@namehere thanks for fab info on Twitter today” that would allow you to tell the person you liked what they wrote.
Twitter Tools
There are all kinds of valuable Twitter tools you should know about to make the most out of your Twitter social media marketing experience. Let’s have a look at the top 20.
1. FriendOrFollow – Who are you following that’s not following you back? Who’s following you that you’re not following back? Find out!
2. WeFollow – Find new followers based on your inputted keyword.
3. Twitterless – Tells you who stops following you, and graphs the history of your follower over time. The info is available in a variety of useful views.
4. Just Tweet It – Makes easier for people using Twitter to find other “Tweeters” with similar interests.
5. Twimailer – If you are tired of shallow e-mails from Twitter when someone follows you, or you want more information right in your inbox Twimailer is just what you need.
6. Less friends – Find out if the people you follow on Twitter, follow you.
7. MyCleenr – Lets you sort your friends by their last tweets. Lets you get rid of all the useless or inactive accounts that you are following.
8. Who Should I follow – Helps you find interesting people to follow on Twitter. It can suggest people who are similar those you already follow.
9. Twubble – It can help expand your Twitter bubble by searching your friend graphs and picking out people you might be interested in following.
10. Mr.Tweet – An excellent tool to find most significant individuals, get useful statistics and much more.
11. Nearby Tweets – Extends Twitter’s capabilities to its full potential: a geography–centric social tool for networking and a business tool for building customer relationships.
12. UseQwitter – E-mails you when anyone stops following you on Twitter.
13. Your Twitter Karma – This is a very handy tool. Get a completely manageable page with all friends, and followers with avatars. You can do quite a few bulk actions such as bulk follow, bulk un-follow, or bulk block.
14. My Tweeple – This is an excellent way to manage all of your Twitter people in one place. You can quickly see who’s following you and who you’re following.
15. Twitblocker – If you have friends that just don’t stop twittering, you can install this script, so when you double click these chatterers tweets will be temporarily removed. When you restart your browser they’ll be back.
16. SocialToo – This tool can assist you in becoming a social networking power user. Keep your follower lists in sync across networks, and get daily updates. Send surveys to your followers and more!
17. Twellow – This tool aids in cutting through the clutter to find other Twitter users based on a specific industry.
18. Tweepsearch – Was created to permit people on Twitter to search their follower’s bio and location information.
19. TwitterCounter – This is a WordPress plugin and includes stats. You can also add the Twitter Remote to your blog, which displays the twitter users who have recently visited your blog or website.
20. TwitterMass – TwitterMass is a hyper networking toolset for Twitter on steroids. Site suite of tools aim to help relieve some of the mundane processes you would go through when trying to build your Twitter network.
Secondlife (3D)
Second Life is a free 3D virtual world online where users can socialize, connect, and create using free voice and text chat. There are nearly 20 million users. Big companies like Proctor & Gamble, Georgio Armani, Dell Computer, and others use Second Life to reach their audiences and increase sales. Here’s how Secondlife can work for you.
Fostering Community
The Second Life “community” is currently made up of over 550,000 people who go “in-world” an average of 40 hours a month. There are a number of smaller communities, formed around personal interests and activities. Because of this the best entry point for outside companies is generally through brands and products that Second Life users are already attracted to.
The first relatively successful corporate-funded presence in Second Life was built for Showtime’s popular series The L Word. The site featured recreated locations from the show where fans could gather and socialize. Using the capacity to stream QuickTime video into Second Life, “L Word ” hosted regular episode viewing sessions in a virtual living room. The CW show Gossip Girl took that a step further, creating a role-playing game where fans of the series become characters inspired by the show.
Embracing the Fantastic
The most common mistake (and the worst) made by virtual world marketers is trying to mirror the real world in their Second Life. Some of the most successful grassroots locales incorporate spectrum of possibility a bit like a 3D dreamscape.
Among Second Life’s most popular locales is “Greenies,” a giant living room where avatars appear as tiny as ants. Here is where a British agency launched a campaign L’Oreal Paris, with custom-made virtual products discretely placed inside a lady’s SUV-size purse. After 3 months, Second Life residents had grabbed 34,000 copies of L’Oreal-branded objects. The click-through rate of these virtual products was an amazing 3% of the active user base.
Leveraging Metaverse Brands
This user-created world has its own currency, and it’s packed with established brands that only exist in Second Life. The wide selection of virtual companies launched by content creators includes, landscaping, fashion, tattoos, aerospace, architecture, choreography, and that’s just a few. Instead of superimposing real products into the virtual world, everyday brands should s hire top notch content creators to merge real and virtual brands into a product that exists only in Second Life

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