AWeber is probably one of my favorite email marketing platforms. In a nutshell, a decade of experience has been translated into a tight, efficient, and useful email marketing experience with few flaws, and there’s a nice free plan to get started.
Yes, I would prefer not to have to scroll past outdated templates to reach the better-looking ones. Perhaps dedicated IPs could be an option. If you want a pure and simple email marketing experience, AWeber is the best.
Is AWeber still the best ?
AWeber is a name you should be familiar with. AWeber has gone on to bigger and better things.
Over time, it has undoubtedly evolved. The basic email marketing features AWeber is known for are still available, but with additional features such as client account management, landing pages, and compatibility with Google’s AMP for Email. The platform seems to offer everything you could hope for in an email marketing tool – at least from the outside.
Is it really keeping up with the times? How about all these newfangled user-friendly email automations? Is the AWeber platform secure, and does it prevent spam?
After trying it undercover, I quite liked it. See if this email marketing platform is right for you by reading on.
AWeber’s features follow its mission
AWeber specializes in email, first and foremost. Other services often offer loads of additional features (e.g. full social media marketing campaigns, etc. ), but AWeber’s focus is email. As well as landing pages. Most importantly, email.
By no means is that a criticism. I’ve said it before, and I’ll say it again: I prefer applications and services that specialize in one thing very well, and stick to it. For the sake of this review, only email- and landing-page-related features will be considered, so AWeber has a good chance of impressing us.
I was impressed by it. Mainly.
Personalization, templates, and email campaigns
Getting started with AWeber’s email marketing is super easy (and free). You can send as many emails as you like to up to 500 subscribers and contacts when you sign up for the free plan. Sending emails does not have a time limit.
For paid plans, the maximum number of subscribers is 25,000, and for more, you will probably need to contact Sales/Support.
Sharing your emails via Facebook and Twitter at the same time as you send them can, of course, increase their reach dramatically. It is not possible to send them via Facebook or Twitter notifications via SMS, unless you use one of the many third-party integrations for a separate SMS service. And that’ll probably cost you extra, of course.
Creating the emails themselves is also pretty straightforward. You can choose to make it easy or hard. You can create your emails with a simple drag-and-drop editor, write text-only emails (my preference), or use custom HTML templates, which is always interesting.
There are more than 700 templates in the drag-and-drop editor, many of which are good.
While these templates are painfully obvious, they do not constitute the majority. In fact, most of them are quite good: In fact, most of them are quite good:
In terms of features and layout, the editor is very flexible and easy to learn. You can easily add blocks of text, images, videos, buttons, social media links, social media sharing buttons, logos, coupons, image carousels, and even RSS feeds to your website. Colors can be changed, of course, but fonts are a bit limited, unfortunately
Over 6,500 stock images are also available. I’ve personally reviewed a lot of services, and this was exactly what I was looking for.
Finally, Hebrew and Arabic, which use a right-to-left script, are supported. Using any language that you have the keyboard for can be done, according to the support agent I spoke to. AWeber is therefore a great option for international customers.
As for email personalization, that’s where you use variables to alter the content of your email, based on who you’re sending it to. Then companies can start every email with your name instead of having to manually send thousands of emails.
Using variables in AWeber, you can show the contact’s first name, last name, email address, IP address, signup URL or date, as well as their location (region, city, postal code, or even latitude and longitude). In addition to your signature, address, date, and the unsubscribe link, you can also input variables as snippets. IN addition to your signature, address, date, and the unsubscribe link, you can also input variables as snippets.
Dynamic content is also available. Therefore, depending on the information you have about your contacts, you can make bits of email content appear or disappear. As an example, you could create a block full of deals that are only shown to Californian customers when you’re sending out an email full of international deals.
There are many ways to make content appear (or disappear) according to the contact’s name, any tags you’ve assigned to them, their location, email, IP address, and many other factors.
As a final conclusion to this section, let’s examine A/B testing. As a final conclusion to this section, let’s examine A/B testing.
If you run a bookstore, you might create one email that advertises crime novels and political thrillers, and another that showcases the latest anthologies of poetry. You can then look at the statistics from both email campaigns to determine if your readers want more John Grisham novels or more words that rhyme together.
Yes, indeed. And they don’t have to be silly limericks. But I prefer it when they do, and are.
There is A/B testing, it works, and you can split test everything, including subject lines, email designs, etc. The complete solution makes me happy since some email marketing platforms only allow you to split test things like subject lines.
Segmentation and mailing lists
For the most part, managing your contacts is easy. Adding contacts can be done manually by typing in their information one at a time, by copying and pasting a lot of addresses in, or by importing them from files. This program supports the following file formats: XLS(X), TSV, CSV, and TXT files
Using AWeber, you can easily create signup forms that you can embed in your website, integrate AWeber with WordPress, or create a landing page with a signup form right on AWeber.
One thing you need to know about sorting your contacts: you don’t get separate “lists” of contacts unless you segment them.
You won’t find a “new list” button if all contacts go into one list. But that one big list can be subdivided by blog-post-style tags, and that mimics the functionality of separate lists. Additionally, you can assign multiple tags to your contacts, making it easier to organize them.
If you’re coming from a different email marketing platform that organizes contacts in more traditional ways, you may find that it takes some getting used to.
In addition to tags, you can sort your contacts by name, IP address, etc. Additionally, you can search for them based on their location, subscription date, where they signed up from, the links they clicked, and the web pages they visited (these have to be web pages that you control).
Lastly, there is segmentation. Using segmentation, you can build dynamic contact lists that update themselves when new contacts match the criteria. You may, for instance, want a list of your contacts who live in Arizona and have clicked on one of your in-email links within the past year.
AWeber allows you to search for contacts who meet those criteria using the advanced search form, and then save the search results as segments. Each time someone meets (or does not meet) the criteria from Arizona, that segment will be updated.
The free plan does not offer all of this. If you want to save your own segments, you will need to upgrade to the pro plan.
Somewhat related to segmentation, you’ll need options for list hygiene. The reason is that you only have so many places for contacts, and you don’t want to send emails to people who aren’t even looking at them. You may have an offer, if you believe it will get their attention.
Using the advanced search function, you can search for contacts who haven’t opened your emails or clicked links recently. Using this method, you’ll be able to easily identify contacts that need to be brought back into the fold, or removed altogether.
Additionally, you need a way to suppress certain contacts – that is, never send them another email, even by accident. Unsubscribed contacts are usually placed on suppression lists so that they don’t complain and get your marketing campaigns labeled as spam. In some countries, it is a legal requirement.
AWeber has this feature. You can suppress any communication at any time, and make sure that they never hear from you again.
During my testing of these features, all of them worked seamlessly. I encountered no problems. AWeber is a good option for people who are new to email marketing.
Owning a website is great, and I fully encourage everyone to establish a proper web presence for their business. There are times, however, when you just need a simple and quick way to announce a new event, sell a specific product, or just get people to sign up for your emails. There are times, however, when you just need a simple and quick way to announce a new event, sell a specific product, or just get people to sign up for your emails.
Landing pages are the tool of choice for this purpose, and AWeber lets you build them quickly and easily. And you can build as many as you like.
Over 40 landing page templates are available, most of which are newer, modern, and attractive. I didn’t see a single email template that I thought was outdated unlike the email templates. In addition, these templates are mobile-responsive. You can see for yourself:
Due to the fact that it is essentially the same software, the landing page editor looks and works almost exactly like the drag-and-drop email editor. I found it to be quite easy to use.
Additionally, RTL languages are supported in the email editor. With landing pages, you can also use custom domains to make it appear (to the user) as if they are part of your website.
REVIEW OF AWEBER: BOTTOM LINE
From all of the email marketing platforms I’ve tried, AWeber is perhaps my favorite. A tight, efficient, and useful email marketing experience has been created thanks to decades of experience.
It would be nice if I didn’t have to scroll past outdated templates to get to the better-looking ones. It would be nice if I could purchase dedicated IP addresses. As with SendinBlue, I would like a more advanced automation interface. As for phone support, I wish it actually worked.
In terms of pure and simple email marketing that is yet extensible when it needs to be, AWeber is hard to beat, and the best part is that you can test it risk-free with the free plan. Stay with email or live chat support, and you’ll be fine, I promise.